Tuesday, 13 March 2012

White Labeling to Foray into Trading Markets as a Broker


Regardless of whether we talk about the debt crisis in Europe or the uncalled for wars funded by our able government, it is safe to say that we are not living in a truly prosperous era. Yes, it is indeed the golden age for humanity, but only when it comes to the materialistic wonders. Owed to all the chaos around, every industry is taking a hit and the overall unrest has started showing signs of yet another financial meltdown. This is the reason more people have started opting for investment trading over private investment banking institutions, making the prior a highly profitable business option for broker firms.

Further in their favor, the evolution of the internet and advancements in software development technology have given birth to online trading software applications, letting broker reach out to and serve a large number of wishful traders. However, foraying into any investment market as a broker is never easy. As a matter of fact, thanks to the age old bureaucratic system, the tedious formalities involved with entering trading market as a broker makes it a sheer ordeal; this is where white labeling may prove to be a remarkably convenient alternate for firms looking to become a broker in any of the investment trading markets.

A while label agreement (WLA) for investment trading involves a ‘buyer’ and a ‘seller’ firm mutually agreeing upon a contract for difference or CFD contract. Under this contract, the seller agrees to sell customized or white label trading platform as well as software solution to the buyer firm. Upon WLA is signed, the buyer firm gains the rights to use the trading platform of the seller firm to offer trading service to potential investors. This way, by opting for white labeling, aspiring broker firms are able to reduce their business requisites to marketing, account sales and maintenance of operational functions.

In order to find well-established broker firms offering CDF contract based broker solution, searching the web is one option. In addition to this, participating in relevant discussion forums may also prove to be a great help in discovering potential contenders in the league. However, regardless of the option chosen to find suitable broker firms offering white labeling, it is extremely important to conduct a thorough background check about the narrowed down option. This is particularly important to ascertain the level of competence, efficacy, and support expectable from the chosen broker firm.

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